En Fa

Sign In Signup
En Fa
  1. خانه
  2. Educational Department
  3. Short-Term Programs
  4. Strategic Planning for E-Commerce

Strategic Planning for E-Commerce

The course "Strategic Planning for E-Commerce" is designed to provide participants with the skills and knowledge needed to develop and implement successful strategies in the e-commerce space. Below are six key aspects of this course:

1. Basic Concepts and Importance of E-Commerce:

  • Introduction to fundamental e-commerce concepts, including definitions, types of e-business models (B2B, B2C, C2C, etc.), and the impact and importance of e-commerce on global markets.

2. Formulating E-Commerce Strategy:

  • Examining the process of creating e-commerce strategies, including internal and external business environment analysis, identifying opportunities and threats, and setting short-term and long-term goals.

3. Digital Marketing Techniques:

  • Teaching digital marketing techniques and tools such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, email marketing, and social media marketing for attracting and retaining customers.

4. Customer Experience Management (CEM):

  • Exploring methods and strategies for managing customer experience in e-commerce, including optimal User Experience (UX) design, customer service, and leveraging data analytics tools to enhance customer satisfaction.

5. Security and Privacy in E-Commerce:

  • Training on the principles and standards of information security and privacy in e-commerce, including identifying security threats, implementing security protocols, and complying with laws and regulations related to customer data protection.

6. Monitoring and Evaluating Strategy Performance:

  • Introducing key performance indicators (KPIs) and methods for monitoring and evaluating the effectiveness of e-commerce strategies, including website traffic analysis, conversion rates, customer retention rates, and customer satisfaction metrics.

This course is designed to equip managers and professionals with the necessary skills and knowledge to plan and execute successful strategies in the e-commerce sector, helping to enhance competitiveness and foster business growth in the digital marketplace.