The course "Digital Economy Management" is designed to equip participants with the skills and knowledge needed to capitalize on opportunities and address challenges arising from the digital transformation of the global economy. Below are seven key aspects covered in this course:
1. Basic Concepts and Principles of the Digital Economy:
- Introduction to fundamental concepts of the digital economy, including the definition of the digital economy, the role of Information and Communication Technologies (ICT), and the differences between the digital and traditional economies.
2. Analysis of Digital Business Models:
- Examination of various business models in the digital economy, such as online platforms, electronic marketplaces, subscription-based models, freemium models, and their impact on different industries.
3. Emerging Technologies and the Digital Economy:
- Overview of emerging technologies such as blockchain, artificial intelligence (AI), the Internet of Things (IoT), and big data, and how they shape the digital economy, creating competitive advantages for businesses.
4. Innovation Management and Digital Transformation:
- Study of strategies and processes for managing innovation and digital transformation within organizations, including fostering a culture of innovation, building a digital ecosystem, and managing organizational change.
5. Data Analysis and Decision-Making:
- Training on methods and tools for data analysis to make data-driven decisions in the digital economy, including predictive analytics, data mining, and business analytics tools.
6. Legal and Regulatory Issues in the Digital Economy:
- Familiarization with the legal and regulatory challenges of the digital economy, including data protection and privacy, e-commerce laws, intellectual property rights, and antitrust regulations.
7. Sustainability and Corporate Social Responsibility in the Digital Economy:
- Examination of the role of sustainability and social responsibility in the digital economy, focusing on the use of green technologies, the environmental impact of the digital economy, and corporate social responsibility toward communities and consumers.
This course is designed to equip managers and professionals with the knowledge and skills needed to lead and manage successfully in the digital economy, playing a critical role in increasing productivity, innovation, and organizational sustainability.