The course "Business Development Planning for Family-Owned Businesses" is designed to equip participants with essential skills and knowledge for managing and growing family businesses. This course is particularly beneficial for family members, managers, and consultants involved in family-owned businesses. Below are six key aspects covered in this course:
1. Concepts and Characteristics of Family-Owned Businesses:
- Introduction to the fundamentals and unique characteristics of family businesses, including definitions, types, the role of family-owned businesses in the economy, and the specific challenges and opportunities they face.
2. Developing Growth and Expansion Strategies:
- Examination of the process of formulating growth and expansion strategies for family businesses, including internal and external environment analysis, setting long-term and short-term goals, and identifying growth opportunities through innovation, market development, and diversification.
3. Conflict Management and Family Dynamics:
- Training on methods and techniques for managing conflicts and family dynamics, including developing communication skills, resolving disputes, and strengthening family relationships to support the success of the business.
4. Succession Planning and Generational Transition:
- Discussion of the importance and challenges of succession planning in family businesses, including identifying and preparing successors, drafting ownership and management transition plans, and managing organizational changes effectively.
5. Financial Management and Corporate Governance:
- Teaching financial management principles tailored to family businesses, including optimizing capital structure, budgeting, and financial planning, as well as exploring corporate governance principles and creating governance structures to balance family and business interests.
6. Innovation and Digitalization:
- Exploring the importance of innovation and digitalization in the development of family businesses, including identifying innovation opportunities, leveraging new technologies and digital tools to improve processes and products, and enhancing competitiveness in modern markets.
This course is designed to equip family members and business managers with the necessary knowledge and skills for sustainable management and growth, playing a crucial role in increasing the success and longevity of family-owned businesses.