Digital Economy and E-Commerce Division

Digital Economy and E-Commerce Division at the Institute for Innovation and Social Economics, University of Tehran

The Digital Economy and E-Commerce Division at the Institute for Innovation and Social Economics, University of Tehran, stands as a pivotal unit within the Institute, focusing on the examination and analysis of various facets of the digital economy and e-commerce. This division is dedicated to researching and providing scientific and practical solutions in these areas, leveraging modern techniques and technologies to assess the impact of digitalization on the economy and commerce, and to develop effective strategies for capitalizing on digital opportunities.

Objectives and Activities:

  • Analysis of Digital Economy: Investigating and analyzing different aspects of the digital economy, including emerging trends, new technologies, and their effects on economic and social structures.
  • Research on E-Commerce: Studying and researching e-commerce, including online business models, internet-based buying and selling processes, and their impacts on global markets.
  • Development of Digital Strategies: Designing and recommending digital strategies for businesses to enhance performance and create competitive advantages in the digital space.
  • Digital Data Analysis: Utilizing advanced analytics to examine data related to consumer behavior and digital market trends.
  • Applied and Innovative Research: Conducting research projects focusing on new technologies, digital tools, and innovations related to the digital economy and e-commerce.
  • Education and Empowerment: Organizing workshops and training programs to enhance the knowledge and skills of professionals and enthusiasts in the fields of digital economy and e-commerce.
  • Publication and Dissemination: Publishing scientific articles, reports, and analyses related to digital economy and e-commerce in reputable journals and presenting them at specialized conferences and seminars.

Leveraging specialized knowledge and advanced tools, the Digital Economy and E-Commerce Division aims to provide scientific and practical solutions to improve and advance digital activities and e-commerce. This division plays a crucial role in advancing the Institute's objectives and enhancing business performance in the digital era.